EXPERIENCE & BACKGROUND
Thoughtful design.
Practical expertise.
14 years of turning complex challenges into clear, useful digital experiences.
Always moving forward.
DEVELOPMENT • UX • ECOMMERCE
Built around people.
Backed by experience.
I’m a lead front-end developer working at the intersection of web development, user experience and content strategy. I build responsive, accessible and SEO-friendly websites that help businesses achieve their goals.
From higher education to agency leadership and my own businesses, I enjoy making digital experiences feel intuitive — and making the process feel straightforward.
14
years in digital
Web development, UX design
and content strategy.
Alberta based. People focused.
THE PATH SO FAR
Good work.
A little more experience.
A career shaped by building, collaborating and helping businesses move forward.
2024 — PRESENT
01
Owner & Senior Developer
Tools to Trends Digital Marketing & Flavour Focused Media
June 2024 – present · Calgary, AB
I lead website development and digital marketing for trades, contractors, and food and beverage businesses across Alberta.
- Design and develop WordPress websites for SEO, speed and mobile performance.
- Build Google Ads, social media and local SEO campaigns.
- Create brand assets, content plans and automation systems; manage projects from concept to launch.
WordPress · Local SEO · Google Ads · Branding · UX
2019 — 2024
02
Lead Developer
Sensible Marketer
August 2019 – June 2024 · Calgary, AB
I led a team of developers and designers delivering secure, accessible websites and email campaigns for small businesses through to enterprise clients.
- Directed web and email development, connecting business goals with user experience.
- Collaborated across teams on front-end development, content strategy and information architecture.
- Developed email programs with Salesforce and Pardot, with accessibility, SEO and security in mind.
Team leadership · HTML / CSS / JS · Email development · Project management
2015 — 2019
03
Web Development Specialist
Southern Alberta Institute of Technology (SAIT)
January 2015 – August 2019
My work combined UX and front-end development for SAIT’s major rebrand and mobile-responsive website rebuild.
- Helped lead front-end development and integrated external systems into the CMS.
- Used audits and usability testing to improve navigation, taxonomy and user experience.
- Built custom Pardot email templates and landing pages with the marketing team.
Information architecture · CMS · Usability testing · Mobile-first development
2012 — 2019 / 2024
04
Freelance Web Developer
Independent clients
September 2012 – August 2019 · June – September 2024
I built and maintained websites with a focus on front-end development, SEO and better eCommerce experiences.
- Created wireframes and prototypes that connected business goals with intuitive interactions.
- Implemented Google Analytics tracking and SEO strategies.
- Explored tools including ChatGPT to support content creation and project efficiency.
eCommerce · Wireframing · Prototyping · SEO · Analytics
2013 — 2015
05
Webmaster / Web Developer
Imagination Dental Solutions
September 2013 – February 2015 · Calgary, AB
I led a responsive website redesign for international clients, working closely with an in-house design team.
- Built the main website with Bootstrap and JavaScript libraries.
- Set up Google Analytics and AdWords for lead and traffic analysis.
- Created HTML Mailchimp templates, WordPress blogs and press releases.
Bootstrap · JavaScript · WordPress · Mailchimp · Photoshop
2012
06
Web Designer / Developer
Pixelhouse / CampusNorth
June – December 2012 · Calgary, AB
An early role in my web design and development career.
Web design · Web development
WHAT I BRING
Strategy meets
hands-on making.
01
Content & architecture
Content audits, scalable structures, taxonomy, navigation systems and content modeling — designed around usability and accessibility.
02
Development & UX
Mobile-first front-end development, responsive websites, eCommerce, prototypes and user research that make digital journeys easier.
03
Search & performance
SEO, analytics and data-led improvements, with Google Analytics, Search Console, Tag Manager and Google Ads.
04
Leadership & collaboration
Cross-functional project management, mentorship and knowledge sharing, using Asana, Basecamp and Teamwork.
TOOLS OF THE TRADE
WordPress & CMS platforms · HTML / CSS / JavaScript · Figma · Adobe Creative Suite · Salesforce Marketing Cloud · Pardot · Mailchimp · Google marketing tools
Keep learning.
Keep creating.
EDUCATION & DEVELOPMENT
Curiosity is
part of the work.
2022 – 2023
Leadership Accelerator Program
Ramona Shaw · San Francisco, CA
2011 – 2012
Diploma in Webmaster
Centre for Distance Education · Sydney, NS
2010
Certificate in Web Design
Mount Royal University · Calgary, AB
2009 – 2011
Media Studies and Photography
Southern Alberta Institute of Technology (SAIT)
Let’s build
something useful.
Have a website, a new direction or a digital challenge in mind? I’d love to hear about it.
Professional references available on request.